WBW & Associates Pragmatic Coaching: Executive Coaching for Results

"	You have brought maturity and insight to the tasks of coaching and developing our senior leaders and working with our board of directors to prepare for succession. You listen carefully, and are a quick learner and have an engaging style. I am indebted to you for the way you have helped me be a better coach, and deeply grateful for your leadership with our board of directors.”
	David Lawrence Former CEO & Chairman Kaiser Permanente

"	I know I join the ranks of many Bank of America executives who benefited from your coaching, which was consistently forthright and sensitive to the business environment as well as the individual.”
	Kathleen J. Burke Vice Chairman Bank of America

"	You were an excellent ‘sounding board’ and very often provided me with solid advice, personal (and relevant) insights of your own, and tough, thought provoking ‘rhetorical’ questions that kept me pondering throughout the week.”
	Robert J. Falkenberg Senior Vice President Wells Fargo Business Direct

"	They incorporate unusual insight into the human side of managing performance, and the various professional challenges facing executives in a corporate environment. I highly recommend WBW & Associates.”
	Barbara Lay Director, Educational Services Motorola

Pragmatic Coaching: Executive Coaching for Results

Pragmatic Coaching is a comprehensive strategic and developmental approach to executive coaching that is centered on a trusting partnership between the client and the coach.

Pragmatic Coaching helps leaders address their challenging issues and achieve objectives in alignment with the organization’s key business goals. It supports ongoing culture change leadership. Closely linked to the objectives and metrics leaders need to achieve, Pragmatic Coaching is a unique kind of executive coaching that enhances both individual and organizational effectiveness.

What is Pragmatic Coaching?

The term “Pragmatic Coaching” stems from our emphasis on practical considerations and consequences, as well as our focus on causes, antecedent conditions, positive change, and results.

This coaching approach is highly flexible and based on each client’s particular needs. It begins with these questions: What do you want to achieve? How will we work together to help you reach those goals?

Our coaching partnership with each individual also takes into account the overall needs of the business, and the organization’s unique history and culture, structure, strategy, and challenges. Our clients are better served by this in-depth understanding of their organization, and our proven ability to understand and address multiple, interrelated business factors.

What Does Pragmatic Coaching Address?

We serve as private thought partners to the senior executives of the organization to help them build the organization, make major decisions, implement key business initiatives, and address their unique needs for change.

We work pragmatically with clients on a wide range of individual and organizational issues. These may include learning how to be more confident and effective in challenging situations; or how best to execute a particular course of action, such as improving collaboration or managing a complex process. Other coaching requests might include making team meetings more effective, dealing with a personnel issue, improving relationships with peers, getting feedback about behavior, taking on a new role, addressing corporate governance, planning an offsite, planning a career transition, or discussing a personal dilemma. See back for more ways Pragmatic Coaching can help.

How Do We Work?

WBW & Associates can track and report the outcomes of each Pragmatic Coaching engagement, when appropriate, to ensure that organizations receive positive return on investment. Every Pragmatic Coaching strategy benefits from insights and expertise developed from our work as senior level thought partners with leading organizations over the past 20 years. Always tailoring our work to the unique situation of the individual being coached, we work either on a short-term or long-term basis according to need.

Is Pragmatic Coaching right for your organization? Here are some ways it has helped our clients:

	Improving Individual Effectiveness		Improving Organizational Effectiveness
•	Providing best practice management advice	•	Increasing overall organizational performance
•	Establishing effective working relationships	•	Designing and/or realigning organizational structure
•	Influencing others	•	Providing for sound governance
•	Dealing with difficult individuals and dynamics	•	Assessing, selecting and developing top performers
•	Developing leaders	•	Facilitating a complex process
•	Improving collaboration and developing teams	•	Improving organizational adaptability and flexibility
•	Meeting high-performance goals	•	Managing a major change effort
•	Maintaining emotional control	•	Designing and facilitating major meetings
•	Managing conflicts	•	Adopting and transferring best practices
•	Reducing stress	•	Improving customer service
• •	Improving verbal and written communication effectiveness Finding life/work balance	•	Improving processes that support collaboration, accountability, and decision-making by multiple stakeholders
•	Transitioning to a different job or retirement

"	The worldwide communications consulting that WBW & Associates conducted in North and South America, and Europe, was a precursor to the current Seagram global beverage/communication company. Your help was outstanding!"
	Clyde C. Allen Corporate Director, External Affairs Joseph E. Seagram and Sons, Inc.

"	WBW & Associates was critical to our development of approaches to improve cooperation and communication within Polaroid."
	Joseph Parham Executive Vice President, Human Resources Polaroid Corporation

WBW & Associates, LLC Interlocking Domains of Coaching & Consulting

	Leadership Effectiveness		Team Effectiveness		Organizational Effectiveness
•	Developing high executive capacity	•	Developing unit & cross-functional teams	•	Developing high-performaning organizations
•	Developing high executive capacity	•	Collaboration	•	Organizational assessment
•	Developing others	•	Strategic goal alignment	•	Process facilitation
•	Building the organization	•	Goal achievement	•	Culture change leadership
•	Strategic systems thinking	•	Conflict resolution	•	Organizational change management
•	Change leadership	•	Group practices	•	Strategic change initiatives
•	Influence, alignment, and commitment	•	Accountability	•	Global organization design
•	Collaboration	•	Decision-making	•	Organizational communication
•	Results orientation	•	Meeting management	•	Efficiency and productivity improvement
•	Implementing business initiatives			•	Board governance
•	Customer focus
•	Effective Communication
•	Decision-making